Spray paint and an urban wall...
Plus a couple of turntables and some vinyls...

At long last a label that deserves its name. This is the journey of Full One throughout the hip-hop planet. This is the unique contribution of a Belgian citizen born in Vancouver, Canada, who now lives in Geneva, Switzerland, to this ever marching movement.

Special signs? An unfailing commitment to the original ethics of hip-hop (artistic integrity, independence from the big-money business, a critical approach towards the world, a strong positive impact on himself and on the rest of the community). An unshakeable perseverance and the ability to take strong initiatives, even in the birthplace of rap by producing New York's artists from his Geneva office. A real accomplishment, which led Full One into working with well established artists who inspired him while he was still a passionate kid discovering hip-hop.

From the time it started importing and exporting vinyls in a world still hostile to rap music until now where hip-hop is everywhere, including in its most "Bling" forms, Full One never lost its soul. A soul still independent, reluctant to major corporations and deeply rooted in its past, all the while looking forward to inventing the future of hip-hop. .

By Nic Ulmi (journalist)